Subjects — R
Mental pleasure are never cloy; unlike those of the body, they are increased by repetition, approved by reflection, and strengthened by enjoyment.
Like warmed-up cabbage served at each repast, The repetition kills the wretch at last.
There is no absurdity so palpable but that it may be firmly planted in the human head if you only begin to inculcate it before the age of five, by constantly repeating it with an air of great solemnity.
The reason lightning doesn’t strike twice in the same place is that the same place isn’t there the second time.
To do the same thing over and over again is not only boredom: it is to be controlled by rather than to control what you do.
Iteration, like friction, is likely to generate heat instead of progress.
It’s but little good you’ll do a-watering the last year’s crops.
The definition of insanity is doing the same thing over and over and expecting different results.
There is nothing so absurd that it cannot be believed as truth if repeated often enough.
Let us therefore agree that the idea of eternal return implies a perspective from which things appear other than as we know them: they appear without the mitigating circumstance of their transitory nature. This mitigating circumstance prevents us from coming to a verdict. For how can we condemn something that is ephemeral, in transit? In the sunset of dissolution, everything is illuminated by the aura of nostalgia, even the guillotine.
— The Unbearable Lightness of Being, p. 4